About Caliche
One truck, one plate compactor, and one rule.
The price is settled before anyone touches dirt. Eli started Caliche in 2016 after nine years of watching quotes change once the shovel hit caliche. Ten years later, the rule hasn’t moved.
- Founded
- 2016
- Crews
- 3
- Backyards
- 1,140
- License
- ROC #000000
The story
Why the price comes first.
Most turf and paver jobs fail underground, and most bad quotes fail there too. Here’s how we got to doing it the other way.
- 2007
Eli starts on a turf crew
Nine years laying turf and pavers for a big Valley company. He learns the base, and he learns how quotes get padded after the dig.
- 2013
Crew lead
Runs his own crew. Watches customers pay change orders for caliche the estimator never looked for.
- 2016
Caliche starts
One truck, one plate compactor, and a rule: the price is settled before anyone touches dirt.
- 2018
Tess joins
Satellite measuring, drawn plans with square feet on every zone, and HOA packages that get approved.
- 2020
The 5-Year Ground Guarantee
A second crew, and a written promise on seams, edges, base, drainage and settling.
- 2023
A third crew
Putting greens, travertine and fire lounges, with a crew lead for each kind of build.
- 2026
1,140 backyards
Phoenix to Peoria to Mesa. Same rule as day one.
The people
Who you’ll meet.
Tap a card to see the other side.
Eli Navarro
OWNER
Eli Navarro
Eli walks every job on day one and day last. If something’s wrong with your yard, he’s the one who texts you back.
Favorite build: a putting green with real break
Tess Navarro
DESIGN AND HOA
Tess Navarro
Tess draws every plan and builds every HOA package. She’s the reason approvals come back in days, not months.
Ask her: which side of your yard the rebate pays for
Rudy Mendez
PAVER CREW LEAD
Rudy Mendez
Twelve years setting pavers. Rudy won’t lay a single one until the base passes his heel test.
Known for: herringbone you can’t find a gap in
Marcus Bell
TURF CREW LEAD
Marcus Bell
Marcus runs the turf crew and checks every seam on his knees before the walkthrough.
Known for: seams nobody can find
Ana Ruiz
OFFICE AND SCHEDULING
Ana Ruiz
Ana answers the phone and the texts, books design visits and keeps your build on the calendar.
Fastest reply on record: 40 seconds
What we promise
Four promises, in writing.
The price on the plan
Is the price you pay. Hit caliche? That’s on us.
The 5-Year Ground Guarantee
Seams, edges, base, drainage and settling, fixed free for five years.
Arizona 811 before every dig
Buried lines marked before a shovel goes in. Every job.
A text back the same day
Texts answered 7 AM to 7 PM, every day. Usually within the hour.
Next step
See it before we dig.
Send your address and get a plan with a fixed price in 48 hours. Most Valley backyards run $9,000 to $28,000, from about $187 a month.
Got it, friend. Tess will text you from (480) 790-3036 within the hour, 7 AM to 7 PM.
This is a concept site by Noventa, so nothing was sent. Want one like it?